Columbia

Columbia’s release of their new jacket, the Omni-Heat Infinity took a fresh approach to outdoor wear with a gold lining and heat reflective technology. In collaboration with Matador Network, Wade and his team came up with a unique commercial concept to test the new jacket in off-the-wall ridiculous extreme cold challenges. This is The Gold vs Cold Challenge.

NOOSA

Creative TikTok Series

Noosa Yoghurt’s brand is all about living life boldly and full on. With their New Year campaign, “The Un-boring You” to promote their bold new flavors, they naturally tapped on Wade and his team to develop creative concepts and create a TikTok series promoting fans to take on their most un-boring resolutions. Fans submitted videos to Wade, aka “The Emperor of Un-boring,” where Wade selected 5 fans to give out $50,000 to help make their resolutions come true.

The GoPro Mountain Games

THE GREAT INDOORS

In the absence of adventure due to a global pandemic, we created it inside. Each week Wade featured a different rendition of an adventure sport with pro athletes giving comedic commentary. After winning awards for the series in Season 1 and seeing such explosive fan engagement, they created a second season 2: Missed events. With 2020 being a year of canceled events, from The Olympics to Coachella and everything in between, Wade and his team brought those events to your front doorstep...or at least the next best thing inThe Great Indoors. Sponsors included GoPro, TinCup Whiskey, Meier Skis, and Visible Mobile.

Season 2

Go RVing

2020 created a huge new surge in RV camping and first timers looking how to find a good camp spot. Go RVing with Outside Magazine partnered with Wade Holland and Abby Wren to create a 3-part travel series helping give tips and tricks with finding campsite, how to tow an RV, and what to bring on your adventure.

Yellowstone Country Tourism

The Legends of Yellowstone

In conjunction with Yellowstone Country Tourism, Wade Holland Media launched the Legends of Yellowstone campaign during FY20 to showcase the region’s rich and culturally-significant skiing history. The campaign served as a terrific way to educate visitors on the backstory behind one of the top draws to the region during the winter months as Bridger Bowl, Red Lodge Mountain and Big Sky Resort are three of Montana’s four largest ski areas.

Matador Network / Visit Scotland

Not Your Grandfather's Scotland

When wildman Wade Holland went back to the home of his ancestors in Scotland, his mission was to experience what the land of his great-great-great grandfather had to offer. The national tourism organization teamed up with travel website, Matador Network and US creator Wade Holland to encourage visitors with Scottish heritage to visit Scotland and feel that ancestral connection through their experiences. The new social media video entitled Not Your Grandfather’s Scotland, hosted by ‘wild travel dude’ Holland, showcases a modern and innovative Scotland to the millennial market in the US.

Visible Mobile

Verizon’s Visible mobile partnered with Wade Holland Media for an on-going partnership to promote their $40/month phone service. The content was geared for 60 sec social media bits and promoted through Wade Holland’s instagram channel. From man on the street episodes, to his signature adventure content, the Wade Holland Media team came up with monthly micro campaigns to launch through the Wade Holland Media social media channels.

Matador Network / Travel Nevada

Dadventures: The origin story

Skier, wakeboarder, and all around adventure madman Wade Holland learned from the best, his dad. So when it came time for Wade’s latest trek through the Wild West, he decided to take his dad up on a little old school versus new school excursion they call Dadventures. Partnering with Matador Network and Travel Nevada, the campaign generated over 500,000 views.